Channel and Market Development

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Grow faster and more sustainably

Reliably improving the performance of your channel, or even creating a new one, can be a massive undertaking. The risk versus reward needs to be carefully managed and maintaining a high level of service during any transience in your business can be nearly impossible.

Maximise your return on investment

KnowledgePoint successfully runs some of the largest and fastest growing channels across Europe, maintaining strong relationships with partners of all profiles, and working closely with them to maximise their profitability.

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Market Development

Do you need to scale quickly, enter a new market or sector and improve your business intelligence?

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Channel sales

Bringing your learning to life by accelerating your growth

We run a sales and support channel development business that’s dedicated to helping you grow and maximise your return on investment. We have a UK based multi-lingual call centre, in country market development and marketing localisation services on hand to deliver your programs of work efficiently and effectively.

Customers that switch to us are normally struggling to achieve results in a particular market or they want to expand quickly across multiple territories. Budget fluctuation is also a constant challenge, with uncertainty reining in investment.

We can achieve your targets on a more modest budget than you’d need to deliver the program of work yourselves.

Partner management

Bringing your learning to life by sharing your message

Full management of your partner network. We work with you strategically so you maintain a clear steer on the direction and output of your channel. We become entirely responsible for delivering the targets you establish.

We engage actively with country networks to provide the infrastructure and management of:

  • License fee distribution; operational support
  • Multi lingual support teams
  • Certification exam development, distribution and centre support
  • Courseware development, production and distribution, partnerships
  • Instructor development programs and accreditation
  • Partner business development and management
  • Marketing and public relations campaigns and content

Support expansion of markets through leveraging training and certification network capacity

  • Bringing France and Germany on board meant a huge increase in the volume of courseware and, of course, new language requirements. KnowledgePoint’s methods mean we can be more agile and turn our services around that much quicker.

    Operations Director, a FTSE 100 company

Demand generation

Bringing your learning to life by creating interest

We are always running the latest marketing campaign, local market development, localisation of materials and marketing automation to create end-user interest for our partner networks.

This can take the form of us delivering your campaign to the network in a territory or us developing a program of demand generation activities to reach your goals.

We achieve our best results when our program management team is in charge, our channel sales team and multi-lingual contact centre are driving interest with your messaging, and our market development manager is on the ground building bridges into key influencers and aggregation points.

Local market presence

We employ field based market development managers in countries all around the world to represent your interests face to face. These specialists are in place to accelerate channel development or new market entry by working with key influencers and aggregation points in the country.

They are expert at opening the doors with trade associations, membership bodies and influencers that add layers of trust and reach to your programmes.

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Trusted industry specific advocacy

Each of our market development managers has a sector specialism like education, technology, design or building. They maintain a large, trusted network of contacts that we can bring to bear far faster than a standing start.

We also bring that intimate knowledge of the sector to your business, advising on the best and easiest routes to market.

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Channel development

Do you need to grow faster and maximise the return on investment for your products and services?

Contact us

Market development manager

A native language speaker, based in country, expert and connected in your sector, and available on demand

Employing personnel in your target market provides you a very distinct advantage in your channel and the ability to differentiate yourself from your competitors. Accessing those personnel through KnowledgePoint allows you to grow at pace and scale with lower risk.

  • You’ll have a tried and tested presence in the market overnight
  • You’ll have market intelligence coming from the source
  • You’ll spin up a go to market approach for Germany and have it underway in days

Influencer marketing

Thought leaders, trade associations, training bodies, policy makers and influencers, all advocating to their audience on your behalf

By placing focus on key individuals and trusted organisations within the market you can accelerate adoption and break down the barriers to entry. After all, these aggregation points are where your end users look for leadership and advice.

Industry leaders, trade associations and beacon customers have a reach of their own that we’re able to market through too and achieve greater reach with far less effort than many traditional approaches.

KnowledgePoint maintains relationships in multiple sectors within each market so that you don’t need to go through the time and effort of building them from scratch. This means that when you’re bringing a new product or service to market we can get it in front of the right influencers and create advocates for the programme.

This accelerates market entry dramatically and is often your strongest source of market insight.


Your voice and your message in the local language and tone, and delivered in the way that suits your customer best

KnowledgePoint routinely runs localisation strategies for everything from spoken language to marketing materials. It means that for all intents and purposes your presence in the market will be from within the market.

  • You’ll no longer be confined to markets that operate dominantly in English language
  • You’ll stand out from your competition as being easier to work with, and having a better local presence
  • You’ll build stronger relationships with your customers and your channel, relationships that then pass seamlessly back into your organisation