How student competitions build talent in design and make industries
In today’s fast-evolving manufacturing landscape, technical expertise alone is no longer enough for employers. Businesses need individuals who can think creatively, collaborate effectively, and apply innovation to solve real-world problems. That’s why forward-thinking organisations are increasingly looking beyond traditional recruitment routes—and why student competitions like our Designathon are gaining traction as valuable platforms for early talent development.
That’s because student competitions simulate the pressure and collaboration of industry projects. They challenge participants to problem solve, work in teams, and harness the latest technologies.
We’re now on year three of the Designathon, our initiative for engineering and industrial design students around the world. It isn’t just a student competition; we aim to help students develop critical digital skills for the manufacturing industry. I’d say it’s a proving ground for the kind of agile, multi-disciplinary problem-solving that modern industrial environments demand. Based around Autodesk Fusion, the Designathon equips students with key design and collaboration skills and gives them an opportunity to showcase their abilities in a competitive, real-world challenge.
The format mimics real-world conditions: high expectations, tight timelines, team dynamics, and a clear brief. Participants must collaborate, negotiate, and present viable solutions—mirroring the challenges professionals face daily on the shop floor, in R&D labs, and in design studios.
Gaining traction
Each year the event grows – we have more students from more institutions in more countries taking part. Overwhelmingly participating students tell us they value the experience offered. I hear time and again how taking part brings confidence and clarity to their professional journeys.
Students gain exposure to advanced tools, develop critical workplace skills, and gain clarity around their career choices. For employers, the Designathon creates a valuable talent pipeline—showcasing future professionals with the right blend of technical ability and applied creativity.
Take Ahmet Kaya, a Manufacturing Engineering student from Gazi University and one of our 2023 winners. He described the Designathon as a pivotal experience:
“Discovering good ideas and implementing them as a team was one of the most valuable experiences. It gave us courage and inspiration—especially at a time when we needed to trust our ideas.”
Ahmet and his teammate Ömer Kağan Yılmaz have since joined a team of designers developing an electric vehicle, applying the skills they honed during the competition. They continue to use Autodesk Fusion, the same tool used in the Designathon, to design a sports car shell. For Ömer, this combination of imagination and application proved game-changing:
“We realised our imagination gets powerful as we make and create. The Designathon helped me take my 3D design hobby seriously and turned it into a real-world skill.”


Real-world experience and skills
For employers in manufacturing and design, this kind of experience is invaluable. Not only do participants gain proficiency with advanced tools like Autodesk Fusion, they also learn to apply emerging technologies such as AI-generated parts and form-based modelling—skills that align closely with current digital transformation trends.
Ahmet notes how features like AI-generated parts and form-based modelling in Autodesk Fusion transformed his approach to engineering:
“Designathon helped me implement modern solutions more effectively and increased efficiency in my R&D projects.”
These aren’t abstract benefits—they translate into real workplace value.
Both Ahmet and Ömer continue to apply and develop their skills in design and innovation. Ahmet is managing his own enterprise alongside is continuing studies. Ömer is developing ceramic-based protection for armoured vehicles as an R&D engineer. Their participation in the competition hasn’t just enhanced their CVs, it opened doors to professional opportunities and accelerated their career choices.
Developing industry-ready talent
The Designathon doesn’t just enhance CVs—it accelerates career paths. The interpersonal dynamics—trusting teammates, negotiating design decisions, presenting ideas—mirror the realities of collaborative industry work.
As Ömer explained: “We learned to combine ideas and get better results. That trust and collaboration helped me grow professionally.”
This kind of applied experience is essential for modern industry roles. The interpersonal dynamics—negotiating, presenting, and collaborating—mirror what’s expected in commercial environments.
While not every student continues directly into a design role, the experience creates a long-lasting impact. It builds resilience, inspires ambition, and for many, affirms their passion for design-led innovation. Another past competitor Ahmet Akçadırcı emphasises their value as platforms for recognition, learning, and community:
“These competitions must continue and be supported in all good means.”
In a world where the workplace is increasingly interdisciplinary, competitions like the Designathon act as bridges—connecting education with enterprise, imagination with implementation. They equip the next generation not only with tools and techniques, but with belief.
As Ahmet Kaya puts it: “I started to hold on to my dreams more tightly. What used to be just ideas are now real products in my hands.”
Why it matters for industry
For businesses facing growing skills shortages and increasing pressure to innovate, the Designathon offers a solution. It’s a platform that helps build the future workforce—one capable of responding to complex design challenges with confidence, creativity, and credibility.
In my opinion, if we want to futureproof manufacturing and industrial design, we must invest in learning experiences that develop both talent and mindset. The Designathon is one such investment.

Challenging the latest talent: Designathon 2025 is open for entries
Our third edition of the Designathon is now open for entries. Like previous versions, Designathon 2025 combines learning with competition—students will develop Autodesk Fusion skills as well as compete for prizes against other student teams. They will be asked to respond to a topical green design challenge—and I’m really excited to see their responses to this brief.
If you’d like to know more about the Designathon and how your business can get involved, get in touch.
In our latest report, Making for Tomorrow: Skilling Across the Ages, we talk about why competitions matter. We explore the value of hands-on competitions in nurturing the next generation of designers, makers, and problem solvers. The report looks at how these experiences build relevant skills, boost confidence, and prepare learners for high-performance roles in technical industries.
Tomas Karlsson is the sr manager of channel services at KnowledgePoint. This means he oversees the management of outsourced extended enterprise learning programmes, recruiting, and supporting global network of training providers on behalf of organisations, including Autodesk.